theTrendery

Why the London (Men’s) Collections Matter

The Spring/Summer 13 menswear runway season got off to a different start this time around with London launching a three-day showcase called London Collections: Men. It happened just before Pitti Immagine Uomo in Florence and the current men’s fashion week in Milan which will be followed by Paris as per usual.

Here’s why London matters. For starters, menswear has long relied upon fashion weeks in Milan and Paris almost omitting the men’s collections that show alongside womenswear in New York and London (which happen 3 months too late anyway). In menswear more-so than womenswear, it would seem that we are mostly looking at big luxury brands for direction.. and a lot of times that equates to a whole lotta suits. Emerging designers aren’t as well featured and that’s where London comes in. In just 3 days, more than a handful of brands made their mark, most geared towards the youth market. It felt refreshing not only as our first look at the season but as if youth culture is finally getting its platform in menswear. It doesn’t hurt that the timing is also spot on. Below are a few highlights from London.

This one is perhaps early to say, but a few designers signal a more FEMININE direction for menswear via sheer materials and a soft color palette.

Elsewhere designers featured inspiration taken from SoCal SKATERS.

SPORT reference was also strong with baseball and basketball jerseys.

A more sophisticated take was noted at Xander Zhou with a new FUTURIST direction.

In silhouette direction, BAGGY shapes were key on pants and shorts. James Long took the baggy direction even further with below-the-knee shorts.

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This entry was published on June 24, 2012 at 7:52 PM and is filed under Brands, Designers, Key Items, Menswear, Runway, Themes. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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