With Coachella behind us and a slew of summer festivals on the way, H&M is launching its first festival-inspired line for its annual Fashion Against AIDS collection. Perhaps they had a look Fashion Snoops’ leading junior theme, Indie Girl..
Anyway, we’re loving the festival influence for H&M’s FAA line which includes clothing for ladies, men and accessories (that go as far as sleeping bags if you didn’t think they were really serious about festivals). The ad campaign speaks well to the theme, with Lou Doillon and Lizzie Jagger as bohemian festival goers. Cutoff denim shorts and fringed tunics coming to an H&M near you on May 20th in the Divided department of 200 H&M stores worldwide.