I just stumbled across an animated online editorial from SSENSE.
This is now the second time I’ve came across fidgety models online.. The first time I saw similar animation was on Patrik Ervell’s new online shop a couple weeks ago.
I like this. Ssense’s animated antics include bouncing, head bobbing, hair blowing and normal stuff like standing up. It’s fun. It adds more dimension to online editorials without being videos that you may or may not have time to watch, and it promotes product too. SEE for yourself.