While rock n roll imagery is nothing new, a new brand called Archive 1887 has some pretty rad tee shirts headed to a Barney’s near you. The brand is the brainchild of Sony Music and its in-house merchandising company, The Thread Shop. So how exactly is this different from say House of the Gods or any other band tee shirt in your closet? Well, Sony being Sony has never-before-seen photos and artwork dating back to 1887. A few of our friends like David Bowie, Janis Joplin and Santana are featured in the lineup.
The line launches in Barney’s New York next week and retails from $49 – $58. There are also a few add-ons, like a code placed on hangtags that can be used online to access a streaming playlist of the artist or a key sold with every tee that can be worn as a charm.