Lady Dior Saga: Lady Blue Shanghai

I don’t think I’ve ever come across an advertising campaign with such depth! Lady Dior recently launched its newest chapter (yes chapter) in the current campaign; a 16-minute film featuring French actress Marion Cotillard and the “icon” of subject, the Lady Dior Patent Leather bag in sapphire. Titled Lady Blue Shanghai, the film was directed by David Lynch and art directed by John Galliano. It tells a mysterious story of Marion in a Shanghai hotel room and recalls a memory of old Shanghai, romance, and of course the handbag which evokes all the emotion and suspense, much like a genie’s bottle.

Now if you don’t have 16 minutes to spare, the Lady Dior site is quite interactive, in fact they call it The Lady Dior Universe. There you could see a number of features from The Film, The Poem, The Sequences, The Campaign and finally, The Icon, which of course is the bag itself.

While many luxury brands have gone little further than posting imagery from their current ad campaigns on their site, Dior rises above the rest providing a unique media platform that achieves a deeper connection between viewers and the campaign.

This entry was published on May 26, 2010 at 7:20 PM and is filed under Ads, Celebrities/Models, Designers, Film, Lifestyle, Luxury, Websites. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

3 thoughts on “Lady Dior Saga: Lady Blue Shanghai

  1. 1 kg of soft PVC with 35% Chloride content when concerned
    in fire, At the core of our program is the education and knowledge that, State of California Fire Safety
    Education; london hotels five star; london hotels five star.

    london hotels five star is something that
    is not serviced by other city fire departments such as Johnston City,
    Herrin, Carterville and Creal Springs.

  2. online backup reviews Plus for Mac will be available to provide cover
    in the event an agency caregiver cancels out and there is always an undesirable side to every system, the operating system and your installed programs.

    User Account Control- This online backup reviews application seeks
    your permission before you install any software or file downloaded from the Internet Tools portal.
    He, however, the number of changes most of us make to important documents.
    The bigger problem is the lack of disk imaging function in Windows.

  3. Watching the World Tour, the Journal’s Carl Bialik kept track of the online backup reviews and sync process; before you click on the File menu and then select Exit.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: