Shop In A Box

Actually it’s more like a series of boxes.

I came across this new-ish shopping concept which just opened its doors on Broome Street in New York City. The idea is that the store, called Shopping Box, rents out cubes (which coincidentally remind me of furniture I had while I was in high school) to anyone who wants to sell products from accessories to vintage clothes, beauty products and novelties. The pretty amazing thing about it is that the “rent” for each cube is set per month (there’s a 4-tier price range depending on placement in the store) and rents are as low as $50/month. That’s $1.66 a day! The highest rent is $269/month or $8.97 a day. Not too shabby!

While I like this idea for the obvious concept of getting product in front of customers for a very low cost, I see a few flaws here. First, a few of the “best box storefronts”, which I took from their website.

A few major misses here. First of all, the cube sizes are rather small and appear to only line the walls of the store, so there’s a lot of empty space in the middle of the store. But the boxed concept (and name), kind of restricts possibilities, as in there is no getting out of a cube space, so clothing is almost entirely out of the question. Another big deal thing is that the concept seems to run solely on space rentals – as in their is no discerning eye that approves goods to sell as consignment shops do for instance. So while there were a few cute accessories and knick knacks, there is absolutely no merchandising perepective at all. Renters could do whatever they want to their display cubes, but I’d beg to say that after a few visits and random products here and there – the store won’t attract much of an audience. While the whole point is to offer rotating merchandise that’s affordable to the seller, I’m afraid the lack of merchandising will drive people away. For example, if I see something I like – say those Dior shoes – but then right next to them is a cheesy sign for a cell phone, the odds of me buying the Dior shoes greatly decreases based on its surroundings. In essence, good concept for the seller but customers should be considered as well.

This entry was published on June 9, 2010 at 8:11 PM and is filed under Retail. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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