Yesterday Topshop kicked off their Summer Tour Bus in NY, which will run for 4 days. Yesterday it was parked in Union Square featuring Topshop’s make-up team to promote the retailer’s new costmetics line. Today the Topshop Tour Bus is at Washington Square Park with personal shoppers on hand for trend workshops and a contest to win a $250 shopping spree. On Friday they will be in Williamsburg at the McCarren Park Pool and on Saturday the tour concludes in front of the Topshop store in SoHo with a mock-up beach party. Personally, I’d rather run into the girls Alice + Olivia’s tour at festivals, but this is pretty cool too.