This past weekend, I popped into Merci (yes THAT Parisian concept store that is truly worth all the buzz it generates) to see “Linstallation by Masters of Linen”. Both fashion and home products in linen were represented in a bold way from the very entry point of the store. Linen scarves were featured prominently in rich vegtable dyes and bins were filled with linen pillows. I was particularly impressed with the selection of linen bedding on the top floor.
Displays throughout the store pronounced the Linstallation and hand-outs informed customers of linen’s various properties, like the fact that 85% of linen is produced in Europe, linen promotes eco-responsible cultivation with zero irrigation or waste and is 100% recyclable.