theTrendery

All In The Family: Missoni’s Fall 10 Video Ad Campaign

Moving on from Spring 10’s famiglia campaign shot by Juergen Teller, Missoni progresses into Fall 10 with a family video shot by California filmmaker Kenneth Anger. If you’re familiar with Anger, you know this isn’t your typical home video.

On first view, you might not realize that the film captures all members of the Missoni family, in a collage-like 3D series of overlapping portraits, patchwork, knit weaves and garments. The effect is very surreal, an abstract vision of the season that’s up to the viewer to interpret. Angela Missoni put it best, “I’m fascinated by Kenneth Anger’s use of color and his ability to transform a film into a three-dimensional texture, a fabric of images in movement.”

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This entry was published on August 9, 2010 at 7:53 AM and is filed under Ads, Artists, Brands, Designers, Film. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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