VS Makes The Girls Look Incredible; PINK Tackles The NFL

Victoria’s Secret has some strong new lines launching into Fall.

Over at VS, there’s a new bra in town. But it’s not just ANY bra, it’s “the most comfortable bra ever” and the line, called INCREDIBLE for Victoria’s Secret pretty much says it all (or at least holds a lot of promises). It comes in 3 styles – a demi, push-up and racerback demi.

After exploring the website, which walks you through the bra’s features with videos of both models and the design team raving about the bra, I have to say it does kind of sound incredible. To me it seems very seamless, with the main attributes being a Cushioned Underwire, Wider Band, Flat Closure and Self Adjusting Straps. I realize that that might sound like a sales pitch, but really, explore the site and I’m sure you’ll agree that it’s definitely worth a try-on. If it really is so incredible, hopefully the line will have longevity, unlike the former VS IPEX range, which boasted patented technology and is now discontinued.

Over at VS PINK, they’ve gone ahead and formed a collaboration with the NFL to feature a wide range of official loungewear for 13 teams. It was only a matter of time before this happened, having been precedented by the widely successful collegiate collection. Score!

This entry was published on August 10, 2010 at 12:19 PM and is filed under Brands, Collaborations, Intimates, Retail. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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