In the first of what I expect to be a hoard of film advertising campaigns, Alexander Wang released his fashion film for the Fall 10 season yesterday. Wang teamed up with photographer Craig McDean, stylist Karl Templer and creative director Fabien Baron, to produce a video with model Abby Lee. The video was launched on Wang’s website as well as media outlets WWD, Style.com, French Vogue and Love.
With a slight nod to the collection’s Wall Street theme, a seductive Abby Lee moves about in a mostly black setting of wind and newspapers in racy Wang numbers. The pulsating music helps set the tone and the video’s impact is not only artful filmography, but is underscored by the well displayed clothes.