Hot Off the Rack: A.P.C. for Urban & Vena Cava for Aqua


With Labor Day (and more importantly, Fashion Week) right around the corner, retailers are launching their latest capsule collections, which also happen to be exclusives. And EXCLUSIVE is the name of the game right now, is it not? Here are 2 newbies that just launched.

First up is A.P.C. at Urban Outfitters, which debuted its Madras by A.P.C. collection. While the prices are a tad steep (in the range of $120 – $210), I’m sure hipsters everywhere will fork over the cash for the previously limited distribution of Madras by A.P.C. goods.

Next is the much anticipated Vena Cava for Aqua line at Bloomingdales. The 19 piece collection just landed in Bloomingdales stores and online yesterday and has a seemingly nice mesh of both the designers’ aesthetic and Aqua friendly price points (around $108 – $138). The presentation of the collection online is also very user-friendly with a video of the shoot, look book that directs you buy product and a brief bio on designers Lisa Mayock and Sophie Buhai. To my knowledge, this is Bloomingdale’s first collaboration for private label Aqua.

I think both of these examples of new capsule collections with exclusive distribution in their respective retailers are off to an excellent start. In the instance of Madras by A.P.C. at Urban, the retailer clearly continues to build clout with a variety of exclusive and concise capsule collections in line with their customer. The jump for Bloomingdales with Vena Cava for Aqua makes perfect sense because they already sell the regular Vena Cava collection and I’m sure sales figures must have been pretty strong to release a capsule collection as part of their own in-house brand. I can’t wait to see more of these!

This entry was published on September 2, 2010 at 10:51 AM and is filed under Brands, Collaborations, Retail. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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