To Be Young & Posh

Oh street style. Everyone loves it yet so few brands and retailers have figured out a way to merge it with their business without an excessive marketing push. Until now.

This season IT-retailer Intermix and Glamour magazine joined forces with Parisian shutterbug Garance Doré to create Young & Posh, “A Portfolio of Style”. A couple of trends were called out – Denim, Leopard, Citrus – and so Garance Doré went about photographing real (and some famous) girls wearing seemingly authentic looks that typically incorporated at least 1 item from Intermix. The result was a nice assortment of trends meet reality with a street sensibility. While other brands have teamed up with bloggers for endorsements, this approach has a slightly more familiar tone, albeit with Theodora Richards and Rumer Willis.

This entry was published on November 8, 2010 at 8:06 PM and is filed under Ads, Celebrities/Models, Collaborations, Magazines, Retail, Street. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

One thought on “To Be Young & Posh

  1. LaMonica "MoMo Marie" Mason on said:

    I think this idea was great! I myself dress this way and as stated it is hard to find pieces that will look urban yet chic!I absolutely love these looks!

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