Oh street style. Everyone loves it yet so few brands and retailers have figured out a way to merge it with their business without an excessive marketing push. Until now.
This season IT-retailer Intermix and Glamour magazine joined forces with Parisian shutterbug Garance Doré to create Young & Posh, “A Portfolio of Style”. A couple of trends were called out – Denim, Leopard, Citrus – and so Garance Doré went about photographing real (and some famous) girls wearing seemingly authentic looks that typically incorporated at least 1 item from Intermix. The result was a nice assortment of trends meet reality with a street sensibility. While other brands have teamed up with bloggers for endorsements, this approach has a slightly more familiar tone, albeit with Theodora Richards and Rumer Willis.