Rachel Pally for Target? Kind of. Those accustomed to the likes of Target collabs with Proenza Schouler, this is not. Instead, Rachel Pally teamed up with the retailer to offer a truly one-off dress (as in one style only) to be featured exclusively online in the Red Hot Shop for the month of November. The item is a variation of a Rachel Pally collection bestseller – a full-tie tube dress that can be worn many ways, which normally retails for upwards of $200, now available at Target for $79.99.
I definitely like the idea of testing the waters so-to-speak, on a proven Rachel Pally item which will likely appeal to the Target customer. If the item does well, perhaps a full blown Rachel Pally for Target collab will be on the horizon.