Target Plucks a Rachel Pally Bestseller

Rachel Pally for Target? Kind of. Those accustomed to the likes of Target collabs with Proenza Schouler, this is not. Instead, Rachel Pally teamed up with the retailer to offer a truly one-off dress (as in one style only) to be featured exclusively online in the Red Hot Shop for the month of November. The item is a variation of a Rachel Pally collection bestseller – a full-tie tube dress that can be worn many ways, which normally retails for upwards of $200, now available at Target for $79.99.

I definitely like the idea of testing the waters so-to-speak, on a proven Rachel Pally item which will likely appeal to the Target customer. If the item does well, perhaps a full blown Rachel Pally for Target collab will be on the horizon.

This entry was published on November 9, 2010 at 10:55 PM and is filed under Brands, Collaborations, Designers, Dresses, Retail. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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