New Yorkers headed to MePa today should definitely check out the New England-inspired beach cottage that landed on 1 Little West 12th Street. Tommy Hilfiger’s Prep World pop-up shop has been open since Thursday and today is the last day to catch it in NYC before traveling on to other cities. Inside you’ll find 60 pieces of women and men’s apparel and accessories from the Prep World collection, along with cutesy lifestyle products (like dog toys, notebooks, stickers, etc.). I actually wanted to spend time in there and explore – the line itself is strong, but there’s also vintage pieces mixed in throughout that make the shop feel more authentic. Props include a bike, vintage tennis rackets suspended from the ceiling, ducks and nautical stuff. Never mind the fact that you kinda get the Hampton’s feeling in the city on a cool May day.
For those of you not in NYC, check out the Prep World pop-up in the following cities. London’s Covent Garden Piazza from Thursday to May 15; Stockholm, opposite the Grand Hôtel and Royal Castle, May 12 to 22; The Grove in Los Angeles, June 10 to 12; Milan’s Corso Vittorio Emanuele, off the Duomo square, June 17 to 25; Madrid’s Plaza de Serrano or Place Felipe II, June 23 through July 3; Sylt at Kampen, July 21 to July 31, and Knokke at Albertplein, Aug. 4 to 16.