Coincidence? I just can’t help but count the similarities (and wonder if Tom Ford and Frida Giannini were thinking the same thing). Both feature rich color palettes and 4-panel collages, without even getting into the 70s collection references present at both labels. Yes Gucci is busier with 7 different models while Tom Ford sticks with Candice Swanepoel in more vivid imagery. Now hear this – Mert Alas & Marcus Piggott shot the two campaigns. And while the photography duo surely had their share of Fall 11 ads, I can’t help but think that Gucci and Tom Ford will go separate ways come Spring 12 campaigns. It’s been 7 years since Tom Ford left Gucci, and while Frida Giannini is developing her own aesthetic at Gucci, the Fall 11 ads are a little too close for comfort.