What might it look like? That’s the question that the 10 designers at Festival Hyères were challenged with for a shot at the Chloé Prize. The image above is winner Steven Tai‘s design for Chloé, recepient of the 15,000€ award.
Chloé, an official sponsor of the festival, held the contest for the first time 2 weeks ago, and plans to continue it for the next three years. The idea was to create a look in “the spirit of the Chloé tradition, demonstrating expertise in luxury ready-to-wear combined with a naturally elegant, spontaneous and modern feminine style.”
You’ve got to admit that this is not your average contest. First consider that the line-up of designers at Festival Hyères is not your usual grade of student designers. A selection of them have already worked at the likes of Raf Simons, Stella McCartney and Viktor & Rolf, the latter who were actually discovered at Festival Hyères years ago. Further to that point, emerging designers rarely embark upon their own collections successfully at first, and I’m sure more than a few would entertain the idea of assisting at Chloé or any other major fashion house in the coming years.
The idea is a brilliant for Chloé as well, in that it is a highly visible contest with a sizable award on a recognized platform. The added bonus here is that if you were Chloé hiring a design assistant, you’re undoubtedly going through portfolio after portfolio but rarely have the opportunity to see a designer’s vision of your brand beforehand. What is also interesting here is to look at the complete collections of each designer and then at their 1 look for Chloé and compare. There are some true talents in the group, including menswear designer Jasmina Barshovi who incorporated accessories and even knitwear designer Ragne Kikas who incorporated a very Chloé-esque color palette.
Should Clare Waight Keller desire a new assistant, seeing the visions of 10 different designers would certainly be of interest. In fact I wouldn’t be too surprised if Steven Tai got more than a check out of the deal..