Mary-Kate and Ashley Olsen’s luxe line The Row just launched a new online shopping feature to its website. I must admit that I’m already a fan of the site’s design and I wouldn’t be featuring this if I didn’t think there was something different and beautiful about the new e-commerce platform. Movement around the site is a little slower (in a good way, like a pause to breathe as opposed to a clicking frenzy) and there’s a sense of mysteriousness that is so evocative of the girls and The Row.. cue smoking cigarette butts.
Once you select a category, an army of headless mannequins appears over the site’s background. Once you click on an item, all info is displayed rather seamlessly. What’s more is that there is an AMAZING zoom feature as well as a 360-degree view. Which is all the more better when you’re considering dropping $1,500 for a leather shell top. And speaking of, The Row has a concise collection of black leather items to start the Fall shopping season off right!