When In Florence: LUISA VIA ROMA

While I spent the better part of my summer in the rolling hills of Tuscany, one can not visit the region without a stop in Florence. And when in Florence, THE major shopping destination is without a doubt, Luisa Via Roma.

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I hadn’t been to Florence in years, but I have been following Luisa Via Roma’s impressive social media efforts including their Instagram account, in addition to their website which has become a popular online luxury destination. The flagship store, like online, features a well edited multi-label designer selection including McQueen, Roberto Cavalli, Saint Laurent and Anthony Vaccarello to name a few. Women’s and men’s collections are spread throughout the multi-level store.

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While the product assortment alone commands attention, Luisa Via Roma’s in-store digital efforts also struck me. Touch-screen TVs displayed making it possible to order from the website or perhaps view alternative styles that may not be displayed in store. Worldwide (and often free) shipping is obviously encouraging to visitors and makes Luisa Via Roma a well-known online retailer. The look inside the store with bright lights illuminating stairs and displays echoed the retailer’s digital efforts, not to mention the alternating video backgrounds staged behind mannequins in the windows.

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Luisa Via Roma
Via Roma, 19/21r
50123 Florence, Italy

This entry was published on September 8, 2013 at 11:33 AM and is filed under Accessories, Designers, Lifestyle, Luxury, Menswear, Retail, Technology, Websites. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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